WEB DEVELOPMENT

WEBSITES & WEB APPS

A DIGITAL PLATFORM

Custom websites and web apps that look and function beautifully.

Websites and web apps are designed to be more than just a simple information page. They are a platform to leverage your organization’s message and facilitate day to day operations.

The true needs of most organizations revolve around 3 main objectives: growth, operations and tracking. Organization growth through a website requires creative onsite marketing strategies designed to convert traffic. Websites ease day to day operations by automating mundane business operations and communication between an organization and its audience. All marketing and business efforts are thoroughly tracked and measured and keeps organizations slim, flexible and able to meet future demands.

Design a Complete Experience.

Every organization has a unique appearance, voice and experience with every transaction. Successful websites fit within an overall marketing strategy, augmenting and supporting current efforts while combining new methods. Integrating an organization’s identity into a custom website with colors, fonts, layouts, style, and user interface are only a part of the design process.

Each organization requires a custom voice for all online and offline content. Website content (text, images, video, etc.) are composed to resonate with an organization’s target audience, incorporating language unique to the organization.

One of the most important aspects to any website or web app is the user’s experience while interacting with the platform. An intuitive, easy experience allows a user to access the information they are seeking, quickly and easily.

Form Meets Function.

Maintaining a beautiful and user-friendly web presence is key to leveraging digital media effectively. Websites are not single purpose properties and are designed to solve the multiple needs of every organization, large and small.

Websites have a specific purpose no matter who or what the organization may be. Most websites require a combination of functionality to accomplish goals and objectives. Proper development allows for the immediate scaling of any web platform to include new functionality and technology, seamlessly.

  • Lead Generation
  • eCommerce
  • Customer Relationship Management (CRM)
  • Project Management / Customer Service & Support
  • Client Account Management
  • Private and Public Community Platforms
  • eLearning & Online/Offline Education
  • Directory & Listing
  • Business Automation
  • App Development
  • Whatever You Can Imagine

All platforms require continuous updates in order to remain compatible and functional for all devies and brwosers throughout time. In order to ensure compatibility websites are developed with the latest versions of HTML5, CSS3, Jquery, Javascript, JSON, and other leading languages.

All browsers, all devices, all the time.

With over 2 billion active internet users, an organization cannot worry about their audience using different browsers like Firefox, Safari, Chrome, Internet Explorer, desktops, or mobile devices (android vs iOS). Websites and web apps should just work naturally. Using responsive css frameworks like Ignite, Bootstrap, Genesis, Gantry, and Woo (among countless others) we ensure a consistent experience across all devices.

"It Just Works!"

When website and web apps are properly developed with best practice methodology and scalability in mind, the centralization of the web allows small organizations to expand their offerings worldwide and large organizations the ability to quickly expand advanced features and new functionality with short development sprints.

The ability for organizations to expand functionality quickly also depends on the development team behind their web project. Enhanced development and support for organizations requires around the clock support and care, 24/7/365, no matter where the organization is located in the world.

Optimization & Security, Standard.

99.9% of organizations require their web platforms to be optimized for both speed and search engines. Many ranking factors directly depend on the speed of the site, image size, css compression, etc. These ranking factors are directly correlated to the experience of the user; how fast pages load or how long the user remains on site.

Web platforms should not only be built with optimization but should automatically optimize themselves without any direct input. Popular optimization techniques can take the form of image compression, code compression, advanced caching, content delivery networks, and many others.

All content onsite should also be optimized for search engines within an organization’s search strategy. Content should be checked in real time as it is added to the site for search engine optimization, include schema.org markup, proper meta descriptions, and handle 404 errors with proper 301 redirects.

Utilizing open source software and technology allows affordability but requires hefty security because of it’s widespread popularity. Websites and web apps should be built with automated security checks, scans, ip filters/blocks, and numerous other checks. Web platforms should also continue to be proactive by automatically applying security updates and code fixes.

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